Laila Edge | Managing Director and Co-Founder

Laila founded Systemic Growth in 2017, on the back of more than two decades working in and around IT and business.

Her experience in translating technology to business value, through people and process began when PCs became popular in each home. She successfully set up and ran several outsourced international IT helpdesks in 1997.

She was headhunted to be part of the team within Cable & Wireless Communications business that rolled out the first Digital TV in UK in 2001 – converging internet and broadcast television technologies. Afterwards, she created the frameworks for supporting new technologies such as “enhanced TV” services for ntl: (now VirginMedia).

In 2007, she went on working for a software development company  to deliver a new support and operations service for applications hosted in the cloud.

Before setting up Systemic Growth, she was an integral member of the award-winning IT department at Ageas Insurance, responsible for their service delivery for Ageas UK and Tesco Underwriting.

Her focus is on helping people be the best they can be and produce real world results.

She is committed in making a difference through helping and shaping the Next generation in IT.

Learn more about Laila at

Connect with Laila on LinkedIn.

Simon Hedley | Strategic Advisory Partner and Co-Founder

Simon has for more than two decades been working with Founders and CEOs – from their days as boot strapped startups, through challenging pivots to award winning success stories.

He comes with over a decade of finance and banking experience that incorporates audit (Chartered Accountant PWC) through product control and development (Morgan Stanley, RBS) to structuring and investment management (ABN Amro, RBS).

He now provide a bespoke service to select Start Up Founders and Founder/CEOs covering the areas of service where he feels he can be of most value. This is focused primarily on monetisation, cashflow, IP and generating opportunities.

He also runs a number of initiatives for CEOs and Founders including Chaos To Clarity To Capital.

Simon can also be found on LinkedIn.